Content Marketing 101: How to Drive Traffic, Win Fans and Get Sales with Your Content

Content marketing gives you dozens, if not hundreds, of creative ways to focus on the core problem your business — or a product — solves. It includes online articles, blog posts (including guest blog posts), infographics, ebooks, white papers, case studies and audio or video productions to present the right content to the users at the time they need it in an engaging manner, across all channels they visit. Content marketing is effective. In fact, it generates three times as many leads as traditional outbound marketing but costs 62 percent less.

Key Takeaways:

  • When engaging in online marketing, many people think immediately of social media. They might go ahead and set up a Facebook and Twitter account and put loads of effort into those.
  • If you’re creating content that you want people to consume on your site, then that’s a form of content marketing.
  • Make sure you use an SEO plugin to optimize your SEO and you’ll find that adding quality content to your site on a regular basis will help you grow your audience fast.

“By demonstrating via your blog that you have expertise in your field and can communicate this effectively, you will build trust and encourage people to come to you when they need more help.”

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