The way that you present an email to a company is very important. It's even more important if it is being sent out to a customer. So it is important to not over load an email that you are sending out. You need to make an email look appealing to the person it is being sent to. If the email looks good to people, they will be more likely to contact your company back.

Key Takeaways:

  • Businesses are not news media that must produce content to fill scheduled air time, only send emails when you have something to say.
  • Keep email simple and focused, but do tag on links to additional content.
  • Work on well crafted, concise copy-writing that is light on sales attempts and heavy on aesthetic design.

“The best way to ensure that your changes are actually improvements is to test them.”

Read more: http://contentmarketinginstitute.com/2017/06/how-write-email-newsletters/