Finding a way to be unique, the only one in your market niche, is a difficult but often very powerful way to own your brand category. For online businesses, having a responsive and efficient web presence is key to keeping customers from clicking away to your competitors. Building trust within your customers, to the point where they spread out and talk to others about that trust, can never be understated too much. And neither can making sure that, be it goods or services, you are always able to deliver.

Key Takeaways:

  • The performance of your website is important to remove any barriers between customers and what they want from you.
  • Work hard to bring your unique expertise to bear on behalf of your customers.
  • Ensuring customers trust you is critical if you want them to spread the word to others.

“Ranking for a wide variety of keywords related to the same product/service will establish the brand as an expert in that field.”

Read more: http://www.clickthrough-marketing.com/10-ways-your-brand-impacts-search-performance/