Connected with users and maintaining relevance within social media can be done with a few easy steps. First, you should actually have an account on a social media platform/network. Second, take time to research the competition and other companies like you. This allows you to see what your audience wants and how to get their attention. Then, show the people who you are! Connect, support and be supported by organizations like you and with similar beliefs. Next, be present on social media platforms with pictures and your story. Finally, when people respond, give them what they want…you! Talk to your audience, interact with them and do so in a timely manner.

Key Takeaways:

  • Find the proper venue of social media that will be most appealing to your audience.
  • Engage your audience by means of visualization and responding to consumer feedback when appropriate.
  • Analyze your findings and determine where you can improve your ability to capture a greater audience.


“Visualize, visualize, visualize. Taking pictures, & posting them, this is where you tell your story.”

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Read more: http://www.thesocialobserver.com/5-mastered-tips-for-nonprofits-use-of-social-media-draft/