Paid search, social media advertising, and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals. It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing.
Key Takeaways:
A website can’t simply succeed by excelling in limited aspects (such as solely design or content). It needs to have a design that feeds into your website's user experience.
You want to design your website for the next step, not the final step. It's all about answering the right questions in the right order.
Call-to-action buttons are one of the many elements that indicate the next step user should take on a page. While many of us know that.
“While it’s important to look ahead, sometimes the way to prepare best for the future is to optimize what you already have.”
