It is important for your organization to let it's donors know all the best ways to donate. A good “How to give” page should be warm and express thanks to the donor for giving. It is important to have an easy to use way for a purpose to donate on the spot. Photos always help donors feel connected to your cause. There are also a lot of great non-profits that have examples of what a good “Ways to give” page should look like.
- Approachability is important. Attractive website design will make people more likely to donate.
- Prominent links for donation are helpful at the top of the page, so people don't have to look too hard to find it.
- Cleanly formatting text and presenting information is important so people don't get overwhelmed.
“Creating effective donation pages for fundraising means helping supporters get to where they want to go, offering clear paths that enable them and you to reach your goals.”
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