customer relation

77% of B2B Marketers are Failing to Profit from Existing Customer Relationships

While many factors can affect your campaign during execution, oftentimes you can pinpoint the failure back to some shortcoming in your marketing team. Just 61% of marketers believe their marketing strategy is effective. But realizing you have a team is the first step to solving it. Here are five reasons why teams can fail, and the red flags to look out for if managing a team — then, how to solve them. If marketers fail to define their persona’s pain points accurately, then the campaign will be off to a rocky start. Each marketing campaign should revolve around solving an underlying need for the target market.

Key Takeaways:

New research shows marketers are not realizing the full revenue potential of their buyers.

It’s worth noting that personalization still means different things to different buyers.

Statistics showed that the majority (77 percent) are not realizing the full revenue potential of their existing customers.

“B2B marketers work hard to maintain relationships with their existing customers.”

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