Good Design Can Improve Engagement Metrics

How good design can improve engagement metrics

Having a really good design can help to improve engagement metrics by a lot. If your engagement metrics are not doing so well, then poor design could be the reason behind it. One thing that will help you out greatly on this journey is to streamline the onboarding process. Onboarding is a very dangerous stage when it comes to retention. A quarter of users will stop using a mobile app after just one use.

Key Takeaways:

Your app needs to be easy for people to use/understand.

Your color palette should be visually appealing and cohesive with your brand.

Keep design elements to a minimum so that you don't sacrifice speed.

“That means that every button push, every form field, and every load screen in your onboarding process comes with a definite, if unknown, cost in terms of user retention.”

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