Relation Between Marketing And Fundraising

Marketing and Fundraising: A Better Way to Think about Their Relationship

Marketing can help out fundraising in the nonprofit sector. There is a better way to think about the relationship between marketing and fundraising. Marketing will help a lot by making sure that the brand is recognized. Gathering and telling stories is another thing that marketing can help with. You can base your whole fundraising campaign on data and insights with a good marketing campaign. Research is one of the most important things when it comes to marketing.

Key Takeaways:

Conduct research that allows you to base fundraising on data and insights.

Marketing can ensure your brand is recognized every time you make an Ask.

Good marketing can enhance fundraising in so many ways, but for that to happen, a few things need to be true.

“Bad marketing and branding can harm every aspect of your organization. It’s that important. What I do take issue with is making bad marketing the scapegoat for the real problem.”

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