Cathy Mairin, a licensed clinical social worker with over 20 years of experience in marriage and counseling services in Marietta, GA, approached our team at Strategic Websites with a clear goal: to improve her online visibility in the Marietta, GA area. As a practitioner passionate about helping couples, she wanted her website to reflect that expertise and rank at the top of search results for her local area.

The Challenge

Cathy's primary objective was to ensure that her website not only ranked higher in search engines but also accurately conveyed her expertise and services to potential clients in Marietta, GA. Despite offering valuable services, Cathy's website struggled to appear in the top search results for relevant keywords, limiting her ability to attract new clients online.

Our Approach

To meet Cathy's goals, our SEO team implemented a comprehensive search engine optimization campaign, focusing on technical improvements and strategic content updates to enhance visibility and rankings. Here's a breakdown of the key actions we took:

1. Keyword Research: We began by conducting thorough keyword research to identify search terms relevant to marriage counseling and therapy in Marietta, GA. We focused on long-tail keywords aligned with Cathy's specific services, such as “marriage counseling Marietta, GA” and “relationship therapy Marietta, GA.” These keywords became the backbone of our SEO strategy.
2. Website Analysis & Content Optimization: Next, we performed an in-depth audit of Cathy's website to pinpoint areas for improvement. This included reviewing the existing content, site structure, and technical elements. We also created a power statement for her homepage, highlighting her primary services and the areas she serves, making it clear to users and search engines what her practice specializes in.
3. Technical SEO Enhancements: A major component of our work was performing technical SEO updates. Our team conducted a full website audit, addressing issues such as broken links, slow page load times, and security vulnerabilities. We improved her site speed, optimized for mobile responsiveness, and ensured that her site health reached 100%. These changes not only enhanced user experience but also aligned with Google's ranking criteria, making her site more favorable in search results.
4. Citation Campaign: We recognized the importance of local SEO for Cathy's practice, so we launched a citation campaign. We updated Cathy's Name, Address, and Phone Number (NAP) information across the top 25 local listings, ensuring consistency across platforms like Google Business Profile, Yelp, and other relevant directories. This consistency helps build trust with search engines and increases local search visibility.
5. Metadata Optimization: Updating Cathy's metadata (title tags, meta descriptions, and header tags) was crucial for improving her site's click-through rates and search ranking. We optimized these elements with her targeted keywords and location, making sure search engines could clearly understand her site's relevance for people searching for marriage counseling in Marietta, GA.
6. Building Backlinks: To increase her site's authority, we implemented a backlinking strategy, securing high-quality links from reputable sources related to the mental health and therapy fields. This helped establish Cathy's website as a trusted resource in the eyes of search engines, boosting its overall domain authority.

The Results

Within just a few months of implementing these strategies, Cathy's website saw substantial improvements. Not only did her WordPress website health reach 100%, but her rankings for key terms like “marriage counseling Marietta, GA” improved significantly. Cathy also noticed increased organic traffic and more inquiries from new clients through her site.

What We Typically Do for a Comprehensive SEO Campaign

At Strategic Websites, we use a holistic approach to SEO to ensure our clients see long-lasting results. A typical SEO campaign includes:

1. Keyword Research: Identifying the right keywords to target for your industry and location.
2. On-Page Content Optimization: Ensuring all content aligns with your keywords and enhances user experience.
3. Backlink Building: Increasing site authority through reputable, high-quality links.
4. Technical SEO: Improving site speed, fixing errors, updating sitemaps and robots.txt files, and ensuring SSL certificates are in place.
5. Local Optimization: Utilizing Google Business Profile to increase visibility in local search results.
6. Citation Campaign: Making sure your NAP information is consistent across all platforms.
7. Tracking and Monitoring: Continuously analyzing performance and adjusting strategies based on real-time data.

Interested in seeing what we can do for your business? Explore our SEO services here.

Let us help you achieve the same kind of success we delivered for Cathy Mairin. If you're ready to take your online presence to the next level, contact us today!