2022 is the year of video content. Video is booming, and more and more businesses are embracing video content as a critical part of their content marketing strategies. While videos
Growing your social media channel numbers is only the first step. It’s not enough anymore for people to simply like your page. The new algorithms in place favor content created
Social media is more important than ever for small business owners. There are many ways it benefits small businesses. A social media presence helps you get discovered, communicate with customers,
If you’re conducting business online today, you should actively maintain an email marketing list. Email marketing is an excellent way to keep in touch with your customers and let them
You could grow your business’s social media followers completely organically on Facebook in an ideal world. Armed with tips on best practices, you could create and schedule your posts with
Platforms come and go, but the content remains. For example, take the Michelin Guide. Originally created to help the Michelin company sell tires, the guidebook has survived multiple decades and
No social media platform has grown as rapidly and transformed people’s lives as much as Facebook. With nearly 1/3rd of the world’s population using the platform and 81% of American
It’s hard to remember a time without Facebook at this point. Once a niche product for college students, the social media behemoth now boasts more than 2.9 billion active monthly
Many companies are still sleeping on the power of YouTube marketing. Maybe they feel they lack the charisma or technical experience required to host a channel. Or possibly they simply
Gone are the days when businesses would debate whether or not having a social media presence was worth it. It’s unheard of for a business not to have multiple social