There are a lot of different non-profits who are very skeptical of video marketing. Making videos is a very expensive thing. Video marketing can be a really huge asset for your nonprofit. They take a lot of time to prepare as well. There are many different video marketing strategies out there and if you watch one, you are more likely to donate, so the people struggling can use video to their advantage. There are many misconceptions that need to be straightened out.
Key Takeaways:
You do not have to have a fancy camera to make a video, a cell phone will do the job just as efficiently.
Viewers would much rather watch a quick video (by 88%) than view any other type of content that is available on the website.
It might seem daunting at first but once you create a video, the video can be played over and over on social media.
“Many nonprofits think they need high-quality (read: expensive) equipment to make a video, but that’s no longer the case.”
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Read more: https://www.wildapricot.com/blog/nonprofit-video-marketing-strategy
