What is the reason a site might be ranked poorly. If your ranks have dropped or maybe even your traffic has been low there are a few things that might be happening. You should divide your site into unique segments to investigate individually. You can then check Google analytics to find what your traffic over time has been. Then you can use google trends to find some of the big keywords you might be missing out on in google searches. In the end you might want to remove old URLS and replace them completely.

Key Takeaways:

  • There are a number of reasons why a site's pages might rank poorly, and it's important to understand the specific one responsible.
  • The first step is to go to the data – dig into the analytics and form some hypotheses, then test them against what you see.
  • After targeting a possible solution and implementing it, careful tracking is needed to see if the desired results are produced.

“So I rank for lots of those types of queries, and it seems like I'm ranking for fewer of them, and it's my cities pages that are poorly performing in comparison to where they were a few months ago or last year at this time.”

Read more: https://moz.com/blog/why-pages-rank-poorly