Six years ago, Hunger Solutions of New York saw a massive change in the demographics of their clients, this led them to invest heavily in their web development. Such blog sites as WordPress, Drupal, and Joomla have also had to rethink their online strategies especially in regard to accessibility and privacy legislation as the demands of their customers change. Reevaluating and tuning their online presence has become a necessity for many companies in the ever-changing online world. Some businesses have employed in house web teams to keep up with the changes. One thing remains certain, the internet will change. A smart company changes with it.

Key Takeaways:

  • Organizations are constantly changing so it is important to invest and reinvest.
  • The environment is a constantly changing thing so that needs to be taken into consideration.
  • The web is always changing and there are always different variables changing.

“Successful organizations carry out a periodic environmental scan as part of their strategic communications efforts.”

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