Brand-building is a long-term process and a website is one of the major contributing factor. Based on multiple exhaustive surveys over the years, it is a known fact that a repeated visitor to the website means a loyal customer for a lifetime. No wonder then, most companies pay utmost attention to create and sustain trustworthiness online.
It's important to understand how this trust works. The first metric to consider is Net promoter score or NPS. NPS is nothing but a Q&A mechanism where the feedback from the customer helps the company understand the pulse and aid in growth via the trust of its existing customer reflecting in more potential future customers.

Authentic Images is the first step towards creating trust. Providing social proof via testimonials, media logos, client logos etc go a long way in creating a trustworthy experience for a customer.

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How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website