A non-profit organization is something that does not go for money, but for the aim of contributing to something they feel is important to them. There are smaller budgets and shorter contracts to worry about when it comes to these nonprofits. Strong brand identity is very valuable. It will help people remember the cause and it will give people the confidence they need to move forward. The customer experience is also quite important.
Key Takeaways:
There are so many people who are involved in the marketing process.
Just because an organization is not making an actual profit does not mean they are not adding value.
Understanding how people are able to market their services is important.
“The look and feel of all of the organizations collateral – and especially its website – must successfully convey the nonprofit, its message, and its cause.”
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