While you may think it is easy to place an order for something or navigate the services section of your website, first time users could be having a pretty hard time getting to the information they want. When we read a web page we don’t read every word. We scan the most important parts. Given this behavior, it makes sense to write web pages that are easily scannable. This means paragraphs that are as short as possible. If you can’t remove text, look for ways to break the formatting up into different sections.

Key Takeaways:

  • If you want reliable and qualified search traffic but don’t know where to begin, this is going to be your best resource. Read it religiously and act on the pearls that you find.
  • Anyone with an idea worth sharing can be a published author within a week and, more importantly, drive a lot of search traffic to their blog.
  • Everyone wants to create viral content, but most people fail. That’s because they don’t pay attention to the sites that successfully create viral posts, day in and day out.


“Search engines are smart about measuring usability. They want to answer questions and solve problems for their users by providing the most helpful information possible.”

Read more: https://www.searchenginejournal.com/content-website-usability/257407/