Internet is the most important tool for small business owners because of its prevalence in modern society. The various reasons suggesting this are because of the sheer volume of people using the internet, the number of people who do research online, the fact that millennial use the internet more frequently than other generations, the business owner gets to control content, the website is the workhorse business marketing, and your website gives you the ability to highlight your business.
- Millennials love the internet. They search it and do a majority of their shopping there.
- Your site is ultimately your voice. It speaks to you, you brand and also your customer.
- Since it is your brand you get to tell the your story in a few simple clicks.
“Data shows that once a potential customer has an idea of what they want, 72% of those customers will look online for answers, focusing especially on educational materials, reviews and testimonials.”
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