Although LinkedIn is not used as often as other social media platforms it is one that is growing and can be used for many purposes. LinkedIn gives the ability to do what most social media does but on a more professional level. Nonprofits should be able to find LinkedIn easy to use and find many benefits from using it as well. It helps to make sharing the nonprofit cause as well as getting their word out easier. You can recruit staff using this form of social media as well.
The odds of receiving online donations increase when non-profit posts regular fundraising updates.
The platform allows content marketing instead of just short status messages or pictures.
LinkedIn is more professionally oriented with a membership that includes 61 million senior-level influencers and 40 million decision-makers.
“If you’re going to use LinkedIn to achieve specific goals and further your nonprofit’s mission, then make sure that the LinkedIn strategy is an integrated part of your communications strategy.”