Specific design issues can cause problems for a website. Making website text low-contrast turns off a visitor, hiding links, and not having a responsive website can be negative for conversions. Each of these is very important for the success of a developed website. The text alone can cause a reader to flee from your website just because it strains the eyes, is difficult to read, and more. Hiding your links is very important because you don't want a website that's all jumbled together with links. If the website is very unprofessional looking it will cause a reader to move on. Lastly, not having a responsive website. Readers want a website that meets their needs, not makes them work for them.
Key Takeaways:
Hiding your links making it difficult for the user to find content.
Not using the homepage to show what the organization does and makes it confusing for the user.
Using poor quality images and not getting a photographer for clean quality content.
“You want potential supporters to explore your content, learn as much as they can about you, and ultimately convert.”
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Read more: https://wiredimpact.com/blog/11-web-design-issues-hurt-nonprofit-website-conversions/