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Create Content For Your Business That Is Worth Sharing

We all know that content marketing is the name of the game for businesses large and small. Content is king and all that. But how does a small business create enough good content to reach their marketing goals? Read on as we break down simple content ideas that you can use (and reuse) to grow your business.


Frequently Asked Questions are great for creating content around your business. It’s always a good idea to write down the most frequently asked questions your prospective customers and clients ask you about your business, products, and services.

There’s a reason the FAQ section exists. It’s a great way to answer and convey information back to those that ask these questions…frequently. Chances are if frequently asked questions are asked, that they will likely be asked again by future prospective customers.

Creating content around these questions is a great idea. In fact, taking it one step further and telling your audience the ‘Should Ask Questions’…and answering those in long-form content instills trust or expands interest in your product or service that your audience may not have thought of or considered.

Behind The Scenes

How does your business work? You might think that people aren’t interested, but there’s a reason that shows like “How It’s Made” are popular. Think about your process and what makes it unique. Break it down into a slideshow, video, or photo array to share on your website and social media. Alternatively, you could do behind-the-scenes videos introducing your staff.

Product Demonstrations

You won’t be shocked to hear that product demonstrations are a kind of content you can create cheaply, but you might not realize the possibilities for content creation that are locked inside the products or services you sell.

Beyond the simple introductory product demo, you can show your customers the potential for other uses of your product. Even a product that doesn’t require a demo can be highlighted in a demonstration video!

Content Curation

Not every piece of content you post needs to be original. The key here is to not simply share the content as is. Instead, you should find a way to add some authority or a unique twist to it.

For example, you might find an article in your local newspaper or an industry publication with a list of…whatever. Instead of simply posting the list, share it and point out which part is your favorite and why. You could also mention something that wasn’t included in the list that you think should have been.

Customer Testimonials

To make your customer testimonials effective, it may be useful to map out an outline based on the customer’s story. That way, you can share the kind of journey that will resonate deeply with people and help them to make an emotional connection with your product or service.

Your Brand Story

Differentiating yourself from your competitors is a must and content marketing provides the ideal way to do it. No matter what industry or niche you’re in, your brand has a unique story that is yours to tell.

I hope you get the idea here. Your focus should always be on providing value and entertainment to your audience. You don’t need to have a huge content marketing budget to create the kind of content your audience will love…and be eager to share.

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