Facebook Messenger appearing on a person's iPhone screen

Facebook Messenger for Marketing

It may surprise you that Facebook Messenger has become one of the most popular ways to connect with existing and potential clients through social media.

Using Facebook Messenger can improve your customer experience, promote your products and services, and so much more.

Not convinced? Here are some incredible stats: 

Open rates for Messenger marketing are 70% higher than email marketing.

There are more than 300 Million active bots on Facebook. 

Facebook Messenger has over 2 Million monthly downloads in the United States alone

Facebook users exchange more than 20 billion messages with businesses every month!

So here are 3 smart ways to use Facebook Messenger for marketing:

Appointment Reminders:

If you allow clients to book appointments with you on Facebook using the Book Now button, then you should be using Messenger to follow up and remind them about their appointments. Messenger will send an automated reminder 24 hours before the scheduled appointment — less room for human error!

Answer Frequently Asked Questions:

Most businesses have Frequently Asked Questions on their websites, but you can use Facebook Messenger to provide responses to your followers as well. Setting up automated FAQ's is a great way to make sure that questions are answered quickly, and prove quickly that you are the expert in your field. In return, Facebook will mark you as a business that responds quickly to messages which helps your reputation and Facebook ranking. 

Keep People Informed About Changes To Your Business:

Using this tool is quick, simple, and efficient. You’ll need to set up a chatbot and then ask your followers to opt-in to receive content via Messenger. Once they do, you can send them your latest blog posts or newsletter right in the Messenger app, keeping them up-to-date on any news related to your business. As always, don't take advantage of this feature, and use your best judgment on what should be sent via Messenger or another channel. Having a potential or current customer's trust is too valuable. 

Facebook Messenger is more than a fun way to connect with friends. If you use it properly, it can be a powerful marketing tool that allows you to connect with your customers on a personal level, boost your conversions, and increase your profits to grow your business. Get chattin'!

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