Blogging in 2018 requires a blogger to consider the depth and value of the post. A blogger is expected to write more lengthy posts than was the case in 2014. Putting quality posts consistently is also better than posing many posts daily of less value. Also, having a sustainable relationship with a marketing influencer is important in nurturing them and having good business relationships. Additionally, it will be important for a blogger to consider other new formats of content available such as the use of videos.
- Influencers are overtaking the marketplace, so make sure you have a few ready to talk about your products.
- Work on proving ROI, since metrics are here to stay and no one likes “gut instincts” anymore.
- Make better quality content over more content to have a focused clientele that loves your products.
“When you’re watching content marketing trends for this year, look deeper than the marketing equivalent of 4k and curved displays. Look for the quiet revolution that is starting to take hold—look for the fundamental changes in the way we approach content.”
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