Over optimization can take away from the user experience, ranking position, and trust factors with search engines. Meta description, content, URL, and title tags can be potential problem areas. The meta description is suggested to be well-balanced between description and keyword content due to the 150 character limit. Content should not be over-burdened with keywords. It is suggested to have 2-5 page-specific keywords to avoid spam. URLs should be a business name, not a keyword for brand development. Title tags are optimally 50-60 characters, so the suggestion is to have a primary keyword followed by the brand name. The site needs to be readable, and balance content and keywords in order to inform search engines and not drown out users.
- Only use 2 to 3 keywords per page, and keep them specific to the content.
- Meta descriptions should be 150 characters or less, descriptive to the site content, and readable to visitors.
- The site URL should be specific to the site brand and not a general keyword.
“The better these things are done, the better results you should see.”
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