When marketing to potential customers, your company has to realize that the responsibility is not solely of the marketing department. Customers respond better when the experience is good with whoever they have interactions with. You also need to evaluate who you are marketing to and how you are doing it. When a customer interacts with your company, make sure that they get the best customer experience possible. A happy customer who shares their experience is the best marketing strategy there is.

Key Takeaways:

  • The customer journey should be all inclusive and you should engage in all your customers whether it be old, current or potential customers.
  • Create content thinking for your customers not just about them.
  • Social media is a way to engage often and quickly to enhance your brand consistency.


“Every touch point with a customer or potential customer is an opportunity to enhance the experience.”

Read more: https://www.toprankblog.com/2019/01/improve-customer-experience/