When marketing to potential customers, your company has to realize that the responsibility is not solely of the marketing department. Customers respond better when the experience is good with whoever they have interactions with. You also need to evaluate who you are marketing to and how you are doing it. When a customer interacts with your company, make sure that they get the best customer experience possible. A happy customer who shares their experience is the best marketing strategy there is.
- The customer journey should be all inclusive and you should engage in all your customers whether it be old, current or potential customers.
- Create content thinking for your customers not just about them.
- Social media is a way to engage often and quickly to enhance your brand consistency.
“Every touch point with a customer or potential customer is an opportunity to enhance the experience.”
(abstract 3MA5N0ATTCBAJ5NA7IIASSOBQR0KWQ 3EICBYG644W8H79HY9NZ43CI7D2CJG A3PDOZ6I8PE9ZK)(authorquote 3UEBBGULPFOMBF6RB7CCURB9XFCFUO 3XCC1ODXDLBT9W2DBWX3QZNQLA5QR1 AMVBZXM810ZMA)(keypoints 34O39PNDK684I62U2BVB6QX4BIGRBE 3R0T90IZ1SCYQ5JGQ32W7QK2FMGCG9 AUEDWE80J3C6S)