If you make a swipe file, then you will have a place where you can collect a lot of info about your competitors. You can gain some inspiration for your next campaign there. One other good way to research your competitor is to go look at their ads on the Facebook business page. You can also take a look at the Facebook ad library to see if there is any good information there.

Key Takeaways:

  • A swap file is a location where you can get info on your competitors.
  • Airtable and Google sheets allow you to research your competitors well with a swap file.
  • You can go on a competitor's Facebook page to view their advertisements.


“In addition to looking at your competitors’ paid channels, analyze their organic content to get more insights into their overall marketing strategy.”

Read more: https://www.socialmediaexaminer.com/how-to-research-competitors-facebook-ads/