You must carefully consider the content you should be sharing to get long-term results. Trends tend to blow over after a relatively short period, while timeless topics will retain attention for the long-haul. Sharing content from influential sources can help because they are likely to be already known and well-liked by many people. Sharing obscure content provides an arguably more important benefit in setting you apart and making your content unique among the many copies of copies to be found on the internet at large. Deciding whether you're looking to appeal to a particular niche of people or the general public is another factor you have to consider. Local content will be appreciated by many in your immediate area. Ultimately the best content curators tend to pull from a little bit of all of the above. The important thing to remember while deciding is what your original goals are and which will best serve to make them a reality.
- Curated content is something that can keep your social channels and newsletters locked up.
- Curating content is not about sharing the works of others mindlessly.
- You should think about your content in terms of trendiness and timelessness.
“Obviously, content written for a national audience will have the potential to appeal to anybody, but it won’t have the niche-focused relevance that a local article could carry.”
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