Marketers have seen improvements in video content return of investment in the year 2017. Marketers are using video marketing more and more in order to reach their target audience. They are experiencing a lot of success. The most common kind of video that is being made is videos for products. Demos and explainer videos come in at numbers 2 and 3.
- The State of Video Marketing 2017 survey found that about close to 70% of surveyed marketers use advanced metrics in their video ROI.
- According to the authors of the the report advanced metrics are key to making the desired impact from video marketing.
- Wochit conducted survey and reported about 76% of marketers who published social video content claimed they would not only continue to do so but also planned produce more as the year progressed.
“The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year.”
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