Every industry needs to pay attention to their content marketing, and non-profit organizations are no exception. In order to produce the best results, donations, increase web traffic, and increase awareness of a social cause, a non-profit organization may consider reconstructing their website. It is suggested that these organizations should re-identify the need for their org, get a design partner, and shift content to something more engaging. Don't forget to focus your attention on the debut, which could be the beginning of something great for your team and cause!

Key Takeaways:

  • Whether you’re changing your organization’s name or completely revamping its marketing strategy, it’ll almost inevitably take longer than expected.
  • Is it accessible? How is your target audience interacting with it, and how can you improve that experience through design?
  • Communicate that your nonprofit is actively doing cool, important work by regularly updating your website’s content. Share new success stories, post photos from recent events, send out some #MondayMotivation tweets and embed them on a sidebar.

“Communicate that your nonprofit is actively doing cool, important work by regularly updating your website’s content.”

Read full article here: https://generocity.org/philly/2017/08/01/resources-human-development-nonprofit-webside-redesign-whitepenny/