Showing up in local search results will be very good for your business. It will allow potential customers to see info about you so they can make an informed decision about whether or not to spend money with you. Online ads and a strong presence are great for business since so many use the internet when deciding what to do with their money. Reviews are a good way for them to interact and to express their opinions on your goods and services, and they read others' reviews to see if you'll do a good job for them.

Key Takeaways:

  • The possum algorithm update to Google's local filter has caused some businesses to drop off the map overnight.
  • Google's updated local filter has had a negative impact on some businesses.
  • Businesses can fight being filtered out by encouraging customers to give them good reviews.

“Interacting with your customers online is not only beneficial for customer relations, but it can also be a signal to Google that can positively impact your local search ranking results.”

Read more: https://moz.com/blog/unfiltered-local-search-results