Web designers do not want to see their site go by the wayside. Google does omit results and some websites end up on that list. Pay attention and see if the website tends to go to the omitted results. There are some steps that can be taken to improve the standing of a website. That is a worthwhile goal and one used by many search engine providers. Google will monitor the standing of these websites over time.

Key Takeaways:

  • Sometimes you can be omitted because you're already ranking in that search criteria.
  • Make sure that your content is strong enough and doesn't seem to be spam.
  • Also check your code for malicious items so that google doesn't filter you automatically.

“Omitted results aren’t always something to freak out about, but they can indicate a growing issue on your website. You should deal with it as soon as possible by improving the quality of your content and making sure that you don’t write about the same topic over and over again. It’s always a better idea to improve old content rather than to build more mediocre content.”

Read more: https://cognitiveseo.com/blog/17778/google-omitted-results/