Search engines create these databases by performing periodic crawls of the Internet. They must weigh the value of each page and the value of the words that appear on it. Search engines employ secret algorithms (mathematical formulas) to determine the value they place on certain elements. The ultimate goal of search engine optimization is to boost your revenue by driving traffic to your website. Many small business owners hire the services of an SEO expert to optimize their websites.

Key Takeaways:

  • SEO is all about understanding those algorithms. That way, when someone googles something that applies to your website or blog, they won’t have to dig through several pages of results to find yours.
  • Google is the highest-trafficked website in the world. Even getting a fraction of Google’s traffic is significant for your website.
  • There are a ton of reasons why you should want your website to run as fast as possible. Web users are notoriously impatient, and they’re liable to leave your website.


“That’s why the first step in making money from your blog or website is building an audience. That’s where search engine optimization (SEO) comes in.”

Read more: https://www.entrepreneur.com/article/315996