Google Analytics will help you figure out what's going on with your business. It is one of the many tools Google offers for companies. This one helps you with information so you can keep track of many different points. This might be hard to do without technology because you would then have to keep track of it all on your own. The features mentioned here are underused but can do a lot of good for you so should not be completely ignored.

Key Takeaways:

  • There is a lot of useful information in reports such as the Content Drilldown report, Search Console reports, and Network reports.
  • There are a lot of features within the icons and buttons that people just don't explore that much.
  • You can even customize the metrics to calculate the data that you specifically need.

“Having a flash sale? Add an annotation so that the spike in traffic makes sense when you look back on the data next year.”

Read more: https://www.lunametrics.com/blog/2017/11/30/underused-features-google-analytics/