When a social media algorithm changes, it's important for a brand's marketing team to take action to ensure that their brand is still efficiently represented and advertised using social media channels. Often, people panic in the beginning, which can exacerbate the issue. It's better to wait and see how things are panning out with the new algorithm so you can adjust accordingly. Be flexible and keep analyzing the situation to control the new flow of content.

Key Takeaways:

  • The real takeaway is that it’s crucial in this climate to have diverse methods of reaching your audience through content.
  • A major algorithm change is a perfect time for hypothesis testing – a great use case for Agile. Set up some safe-to-fail experiments and see what’s working and what’s not.
  • You need to regularly pay attention to analytics even if the algorithm is not changing.


“What should you do when your favorite social media platform decides it will deliver content differently?”

Read more: https://contentmarketinginstitute.com/2018/07/social-algorithm-change/