When a social media algorithm changes, it's important for a brand's marketing team to take action to ensure that their brand is still efficiently represented and advertised using social media channels. Often, people panic in the beginning, which can exacerbate the issue. It's better to wait and see how things are panning out with the new algorithm so you can adjust accordingly. Be flexible and keep analyzing the situation to control the new flow of content.
- The real takeaway is that it’s crucial in this climate to have diverse methods of reaching your audience through content.
- A major algorithm change is a perfect time for hypothesis testing – a great use case for Agile. Set up some safe-to-fail experiments and see what’s working and what’s not.
- You need to regularly pay attention to analytics even if the algorithm is not changing.
“What should you do when your favorite social media platform decides it will deliver content differently?”
(abstract 33IXYHIZB5ILLPXTXCI06QVHRWG2EK 3E337GFOL98HH9G7FTBAN1EDXXWGNS A2V7TW5EJADYDF)(authorquote 374UMBUHN5P08Q7SK0W1HP446XHCTU 3634BBTX0OUJP89L7TS008IKAJ8FII A2M47ONTL35B3A)(keypoints 3WGCNLZJKF894Y1XID72VP3RZE2D1M 3ITXP059PWJOOOYDVVDZJ8GZCOUSJT AIZ4C8S4DW2WG)