A Start up or a company's strategy combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan. As a strategic thinker, however, the development of a marketing campaign takes even more consideration. After all, we're always searching for ways to gain the oh-so important competitive edge.

Key Takeaways:

  • Use social media as a way to become visible and get followers to join your email list.
  • Use great content that is of value to your clients and their needs.
  • Contests and incentives are a great way to gain more visibility and followers/clients.

“With 74 percent of consumers reporting that word-of-mouth recommendations greatly influence their purchases, you need to build some chatter around your business.”

Read more: https://blogs.constantcontact.com/best-marketing-strategies/