website usability

Building Better Customer Experiences – Whiteboard Friday

You only have 8 seconds to capture your user’s attention once they land on your website. That means only 8 seconds to show them how amazing your brand is and to compel them to make a purchase. If all visitors see the second they enter your web page is awful design and undecipherable messages, there’s no way they’ll notice the value you have to offer. While the way your website looks is important, it’s not the only thing you need to consider. Your site’s usability, or how easy it is to use, is far more important when it comes to delivering an awesome customer experience.

Key Takeaways:

Marketing involves not only getting leads but making sure they are being taken care of.

You can improve customer service by following up with social media or sending them good content.

Reinforce your marketing with content you create or share for better customer service.

“Are you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond.”

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