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Why Content Formatting Can Hurt Conversions (and What to Do About It)

If you are viewing a poorly formatted webpage chances are that you aren't going to stick around to continue checking it out. But if it has a clean, catchy headline, with easy to read sentences, plus relevant images you are much more likely to stick around. This is how your readers feel too. If you use consistent formatting it will make it easier to read. Here in this article you can find what hurts, and how to fix it quickly, easily.

Key Takeaways:

A page that is formatted poorly can make people leave your site quickly.

Most things that you have on your site will need a headline.

The length of a page is not something you should worry about.

“A poorly formatted page can easily scare off visitors who don’t have the time or patience to read full-bodied paragraph after paragraph. With your bounce rate likely to increase as visitors debate whether or not the aesthetics are worth looking past, search engines will take notice and your site will be penalized in kind.”

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