In order for a site to gain success/traffic, it is important for search engines to connect searches with websites that accumulate links. While a little promotion can get the website up off the ground, the best links are given freely. The more a site cultivates links, the more successful it will be. When a site has many links, this signifies that people who visit are using the site to solve some problem or obtain a needed item. This means that the purpose of the site is a success.
Links now provide more relevance in SEO because they affect the ranking.
Link Ranking is an important aspect of search engine optimization and is used more and more.
Links are one of the many ways to measure website ranking.
“Links are important to all web publishers because they continue to be one of the ways a site becomes “worthy” of consideration for ranking.”