Explaining how to rank a webpage is tough for even those that use the content daily, but there are a few things that need to be kept in mind as a page is created and utilized. Make sure the URL is easily accessible by Google and makes sense with their metadata. You will only be found easily if your keywords match the target audience, because if you are selling shoes, shoes better be part of the analytics. With this, you'll need to create a team that knows how to push those hits up and makes sense with your target audience.
Key Takeaways:
Critical to think like those performing searches–i.e., choose (and use in content) primary and secondary keywords likely to be used by searchers.
Optimize pages so that they load fast on variety of devices and are https (secure).
Prepare content and meta descriptions designed to provide answers to searchers' questions or satisfy their goals.
“This edition of Whiteboard Friday covers a nine-point checklist of the major items you've got to cross off to rank in the new year”
