With much business done online today, your online “handshake”—the way you answer an email or what you say on social media—directly affects people's perceptions of you as a small-business owner. You can’t go wrong if you remain as unbiased as possible in your online communication. In any virtual communication—be it emailing, texting, posting on Facebook or blogging—use real words and complete sentences, and skip the emoticons. Remember that there is a real person on the other end of whatever you put out there. With this in mind, it’s important to show character and to be civil and to always ask yourself if what you’re saying is true.
- Images gradually appear, buttons randomly pop-up, links become clickable and in the meantime, your visitors are left waiting.
- Make sure you display any information you don’t want your visitors to miss – like your business’s name or your key call-to-action– boldly and clearly above the fold of your website.
- Nothing ruins a first impression of a website more than things that aren’t working. Broken links, banners that block your content.
“Much like a brick-and-mortar office, your agency website also needs to appear welcoming, successful, and modern. And, visitors to your virtual agency must also be able to understand your unique value proposition instantly.”
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