With digital marketing sweeping the virtual land and encroaching into the physical landscapes of business, companies are looking to increase funding and available resources to deal with the disruption. Online spending will be nearly $120 billion within the next four years, according to Forrester research. Digital marketing doesn't change some basics though. Keep a firm grasp on your marketing objectives, and pursue them; online or off. Remember what kind of skills you need in your team and stay focused on your industry.
- Industry researchers see social and display advertising gaining market share over search results in coming years.
- Keeping your marketing objectives as your guide is critical to good hiring when you're making decisions.
- Being aware of what skills need to be added to your existing team helps guide good decisions.
“In fact, according to Forrester research, CMOs will spend nearly $119 billion on search marketing, display advertising, online video and email marketing by 2021.”
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