Today, the efficiency and success of PR work is determined by social media. The best PR campaigns are the ones that get the most exposure on social media. Here are some tips when using social media for PR campaigns. You should always focus on the people, not the product. Social media can tell you what people are interested in and their perception about your product. You can also use social media to change people's interest. In this era, everything is digital, and therefore PR and social media have to work together. The two need to go with each other and be in a constant communicating loop. Anything happening on social media that can impact people's perception of a product or a company should be noticed as soon as possible. And that can become the crucial part of the next PR campaigns.

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How Social Media is Defining the New Era of PR