In order for a site to gain success/traffic, it is important for search engines to connect searches with websites that accumulate links. While a little promotion can get the website up off the ground, the best links are given freely. The more a site cultivates links, the more successful it will be. When a site has many links, this signifies that people who visit are using the site to solve some problem or obtain a needed item. This means that the purpose of the site is a success.

Key Takeaways:

  • Links now provide more relevance in SEO because they affect the ranking.
  • Link Ranking is an important aspect of search engine optimization and is used more and more.
  • Links are one of the many ways to measure website ranking.

“Links are important to all web publishers because they continue to be one of the ways a site becomes “worthy” of consideration for ranking.”

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