The more customers interact with your business and product, the more points they collect, which can, in turn, be used for great deals on the products they already know they want. The more your audience trusts you, the more likely they’ll be to listen to later sales pitches and even commit to your brand. With an app, you’ll demonstrate to your users why they should trust you by showing (rather than telling) what your brand stands for. That’s why so many businesses across all the major sectors are developing strategies for mobile apps.
- If your app needs to have a generic function common to a large number of people, responsive apps can be good.
- Responsive web apps allow more of a one size fits all aspect, but have some integration issues.
- Mobile apps are less appealing due to the fact they have their presence only on the mobile devices.
“If the target customers are large in numbers and more generic, then web apps are better than mobile apps.”
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