By using Google Analytics, a client can answer many questions about their data. Google Analytics uses calculated metrics. To see your custom data, enter the admin panel and create a new custom metric and give it a name. You can use the Tag Manager to create variables in the data. Google Analytics gives a client access to their own Data Studio where they can continue to create custom data sets to show value of their organization.

Key Takeaways:

  • Google Analytics is a very powerful tool, but it isn't entirely exhaustive – there are things that are not built into it.
  • One of those features that often come up is to see how long a user has been on a page before doing something.
  • A custom calculated metric can be simply created using these few steps in order to allow you to time user events.

“Event value uses an integer rather than a string and also determines the average value.”

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