By using Google Analytics, a client can answer many questions about their data. Google Analytics uses calculated metrics. To see your custom data, enter the admin panel and create a new custom metric and give it a name. You can use the Tag Manager to create variables in the data. Google Analytics gives a client access to their own Data Studio where they can continue to create custom data sets to show value of their organization.
Key Takeaways:
Google Analytics is a very powerful tool, but it isn't entirely exhaustive – there are things that are not built into it.
One of those features that often come up is to see how long a user has been on a page before doing something.
A custom calculated metric can be simply created using these few steps in order to allow you to time user events.
“Event value uses an integer rather than a string and also determines the average value.”
Read more: https://www.bounteous.com/
