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7 Types of LinkedIn Posts that Inspire Action in Your Followers | Strategic Websites – Philadelphia, PA

LinkedIn has come a long way from its early beginnings. Initially seen by many as an online platform for resumes and job postings, LinkedIn has grown to more than 700 million users and is seen by many as a core platform. 

It has become an essential social media platform for many, particularly if you work in B2B. LinkedIn generates more than double the number of leads for B2B companies as platforms like Facebook or Twitter, and those leads convert 3 times more than any other platform. 

However, LinkedIn is not just for B2B. It is the platform of choice if you want to establish yourself as a thought leader within your industry. While other social media platforms are about escape, LinkedIn is where people go to do business, learn, network, and grow. 

There are many ways you can use LinkedIn for your business. For example: 

  • Positioning your brand as a leader in your market
  • Bringing new prospects into your sales funnel
  • Generating qualified leads 

But many businesses are still neglecting LinkedIn as part of their online marketing strategy. While it’s natural for most to think of Facebook, Twitter, and TikTok marketing ideas, LinkedIn often goes neglected and underutilized.    

Don’t worry. If you’ve struggled in the past with ideas or don’t know how to get started on LinkedIn, we’re here to help prompt and guide you. 

Here are 7 post ideas to help you with your LinkedIn marketing efforts. 

1. The Thought Leadership Post

Provide education and new ideas through short tips, extended commentary, and videos. Need more ideas? Why not go to the source? LinkedIn has published their own guide to Thought Leadership and is an excellent resource to help you get started using LinkedIn for thought leadership –

Goal / Objective: Build your authority on your topic within your network.

Recommended Frequency: Once or Twice Weekly

2. The Curated Post

Sharing other people’s content allows you to stay top of mind with your target audience without having to create your own content. But, you need to ensure that the content is top-notch and relevant to your brand and your target audience. You do want to ensure that you’re posting from various sources; otherwise, your audience will simply subscribe to the feed you’re sharing from and neglect yours. 

Goal / Objective: With this type of post, your goal is to stay top of mind with your network while adding value to their feed. 

Recommended Frequency: Two times per week

3. The Promote Your Content Post

You’ve gone through all the trouble of creating great content for your other platforms. There’s no sense in not sharing relevant blog posts from your website or videos from your YouTube Channel on your LinkedIn. 

Goal / Objective: The goal of this post is to drive traffic to the specific content you have created on your website or YouTube.

Recommended Frequency: Two-Three Times Weekly or more if you have the content.

4. The Engagement Post

Though it doesn’t have Facebook's high numbers, LinkedIn is a very active social community. Its original intention was to be a digital networking platform, after all. Many of the people on LinkedIn are very actively engaged in networking. Asking questions or requesting comments on an idea or thought is a great way to start the conversation with your followers and perhaps even gain some new followers and ideas. 

Goal / Objective: Encourage engagement and conversation with your network.

Recommended Frequency: Once a week / less often

5. The Opinion Post

Share an opinion on something, either implicitly inviting others to join the conversation or explicitly asking them to share their views. Don’t be afraid to challenge commonly held beliefs or opinions as well. Challenging old thinking methods in your industry is a great way to engage your network of followers while also showing off your own unique insights and takes in your field. 

Goal / Objective: Inspire a conversation with your network.

Recommended Frequency: Once or Twice Monthly or Less Often

6. The Celebration Post

Share your professional wins through insightful storytelling. This could be a sales win, an example of excellent customer service, a work milestone, or anything else related to your business. Framing your victory in the form of a story that shows how hard-fought your victory was goes a long way to helping humanize your business with your readers. 

Goal / Objective: Humanize yourself or your business while highlighting what you do professionally, allowing people to connect with you emotionally.

Recommended Frequency: As appropriate

7. The Current Events Post

Share your thoughts on a topic trending in the media or within your industry. Current events are top of mind for many people and prompt conversations around the subject. If your followers have missed this trend, they will be grateful to hear your take. If they are already aware, posting about current events helps show that you stay relevant and current. 

Goal / Objective: Inspire conversation around newsworthy events.

Recommended Frequency: Only when relevant

Be you, be authentic, and be cautious

LinkedIn is a fantastic platform that many companies wrongly neglect or misunderstand. While it’s often not thought of in the same terms as Facebook or other social media platforms, LinkedIn actually outperforms many social media networks for certain types of business. It becomes more evident that no company can ignore its LinkedIn presence every year. 

We hope you enjoyed these examples of different types of posts to help you get started posting more on LinkedIn. 

Of course, when posting online, you will always want to apply your own personality and branding to any advice you’ve received. Most readers only respond to you when you’re being authentic. 

However, a word of caution. LinkedIn is a touch more professional than other networks. People still share the occasional memes and jokes, but it definitely leans more professional. Take extra caution when trying to be funny or topical with current events. Some recent events might be sensitive in nature, and posts should be considered accordingly. Something that can seem humorous at the moment can take a quick turn against a company if the story continues to develop or takes a sudden turn. 

But don't worry too much. You are uniquely qualified to speak about your business, and you never know who will be impacted by what you share. The important thing is that you get started and stay consistent in your posting. 

If you have any questions or comments about getting started on LinkedIn or feel like you’d like to get started but don’t have the time, please reach out to us today. We’d be glad to talk to you and either point you in the right direction or help you get started. 


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