Do not engage in creating local landing pages for clients who lack a reasonable amount of time to discuss their business with you. Do not engage in creating local landing pages if you don’t have enough information about the business to avoid creating thin or duplicate content. Do not publish fake addresses on local landing pages. Local landing pages (aka city landing pages) are pages you create on a website to highlight a geographic aspect of a business for its customers.

Key Takeaways:

  • Key transaction terms may be different depending on the region. Avoid using all keywords on one website.
  • There are implicit and explicit search terms. If you search for CEO jobs, it implies near you. If you search for CEO jobs in Cleveland, that is explicit.
  • You need to find out the click-through rate to find what is effective. It is a directional indicator of what is effective for the search.

 

“You don't want to end up developing location pages for too many different keyword types because it's going to bloat your site, you probably just need to pick one or two key transactional terms that you're going to make up the local variants of. “

Read more: https://moz.com/blog/do-you-need-local-pages