There is a way to move from keyword research into intent research. It does not matter where you are beginning, keyword research is the logical starting point you need to be at. Keyword research is the very first step you need to take in order to get some customers to go to your business. The terms that they search for will determine whether or not your information pops up. Behind all of the internet searches is an intent.
- Every search comes with a need or want, no matter what information the customer is seeking.
- Making keywords line up to the mindset of the customer brings about a more personalized experience for the user.
- It is good to get the feel for searcher intent and context so that you can provide them with content that’s relevant to what they need.
“Brands that use data to uncover the context and motivation behind every search that lead users to their website will be able to deliver an experience that eventually translates to revenue for them.”